The core of the BARBARA I GONGINI brand DNA is centered on strength of individual and not on sex or sexual orientation, societal order or other normative pressures, but on playful imaginative tale of craftsmanship that breathes freedom of self-expression.
The BARBARA I GONGINI collections present a different take on Nordic garments, derived from a conceptual approach towards fashion design. The specific construction process is aimed at crafting garments eloquently suitable for both men and women. Structural forms are challenged and experimental pattern-making shape a solemn backdrop for contemporary tailoring.
The design process is comprised of artistically responsible exercises with a particular focus on sustainability. BARBARA I GONGINI aims to contribute to local and global responsibility by pushing the boundaries of ethical fashion. The understated yet innovative collections are simplistic with subtle intricacies. A meticulous creative process can be doted as rather numerical, where design is based on continuous evolvement rather than sheer renewal and instant dismissal.
BARBARA I GONGINI embraces Nordic high-end craftsmanship irreverently. The MAN and WOMAN collections include strong geometric cuts and soft ovoid silhouettes, focusing on the versatility of traditional tailoring. Expression and championing the power of the individual are central in the conception of each garment. Wearers are encouraged to interact and close forms by selective personalization of the silhouettes. BARBARA I GONGINI collections are aimed, with its timeless and minimalistic DNA and functionality, to a broad audience, regardless the sex, from the young to the everlasting age customer.