Nina und Vroni Hertel

Dear Customer,
it is so nice to have you here, welcome :)

We are Vroni and Nina Hertel, mother and daughter with the same passion for unusual fashion and a weakness for the “color” black.

It all started with my mother's first boutique in 2000, no, it all started with a clothes rack in our garage in Bremen in 1998. After that came the first boutique. ;)
And while my mother, with her incomparable manner, turned her passion into a profession, I grew up in this world of fashion. When I joined the company in 2014 to present our fashion online, I had to quit my job as creative director relatively quickly in order to concentrate fully on this task.

I think it's the love of art, design and individual style that gives us so much pleasure in our job. And even if our concept has evolved over the years and because of the online business, customer service and friendly, personal interaction are so important to us that they have remained one of the central points in all of our decisions.

Fashion happens between people, you should never forget that. The shopping experience, online and in our showroom alike, should be something very special, which also means that we are happy to put in some extra effort to bring the pieces closer to you online.

We take a close look at each collection and select the most beautiful pieces for you. When the goods arrive, we check each part, measure it carefully, take lots of photos and give a precise description, to help you getting the most accurate picture possible of your favorite part. From the uncomplicated operation of our shop to the loving packaging, the fastest possible shipping, the immediate processing of returns as well as advice on the phone and by email, we try everything to make shopping a pleasant experience itself. We will always come up with something special for you. This is how we share the beautiful moments with you and are personally by your side, just as it should be in a good boutique.

We have set up our exclusive showroom for you, 30 minutes by car from Bremen and 40 minutes from Hamburg, for customers from our area or for everyone who would like to treat themselves to a special experience. In addition to good coffee and champagne as well as personal advice, here you get the opportunity to browse through the latest drafts of the respective season.

If you cannot find a certain garment of a collection in our online shop or you are looking for a certain size or colour, which is currently not available, you are welcome to send us a message to or call us under +49 (0)4286 770 3990.

Sincerely yours, Vroni und Nina Hertel
Außenansicht Blumenwiese